Claudia Pace is an independent art director, designer and creative consultant based in Italy. With experience across a wide range of design disciplines, she specializes in digital art direction, photography, UI/UX design, brand identities, and illustrations. Her approach is strategic and research based, working intuitively with brands to distill their core messaging down to its clearest, most visceral form. Being equally strategic, empathic, daring and playful, her work translates core messaging into satisfying and direct visual systems all while aiming to evoke curiosity, expression, and more than just visual stimulation. Whether she is partnering with agencies or working brand-side, her aim is to build brands whose voice is memorable with a distinct point of view.
